+200% online bookings in four months.

The company

The Electricians is a residential electrical contractor serving the Denver metro and Colorado Springs — panel upgrades, EV chargers, remodels, and service calls — running their operations on ServiceTitan and their marketing on Google Ads and organic search.

The problem

Their website used a standard multi-step web scheduler: a visitor had to work through service selection, address, calendar, time, and confirmation screens before the lead existed anywhere. Analytics told an expensive story — visitors clicked ads, started the form, and vanished at the later steps. Every one of those abandons was a homeowner with a real electrical problem whose phone number evaporated.

The team was effectively paying for clicks that never became contactable leads.

The fix: capture the lead before asking for anything else

They replaced the multi-step form with LeadCapture ST on the same pages, configured with their brand colors, license number, and Google review rating:

• The short form asks only for name, phone, email, ZIP, and service.
• On the first click, the booking is created in the ServiceTitan Bookings tab immediately, tagged to their marketing campaign.
• Only then does the calendar expand — self-scheduling became optional instead of a gate.
• Customers who skip the calendar get a call from the CSR team, who already have the details on screen.

The result

In the first four months after switching, ServiceTitan online-booking volume rose more than 200% compared to the prior period — with no increase in ad spend. Abandoned sessions stopped being lost leads: even a customer who bailed after one click was already in the pipeline.

Run your trade here next

The lead-first pattern isn't electrical-specific — it applies to any home-service business where a homeowner with an urgent problem meets a long form: HVAC, plumbing, garage doors, roofing, pest control. If you run LeadCapture ST and want your results featured here, email support@baldwin-enterprises.com — we'll do the write-up.

* Comparing ServiceTitan online-booking volume in the four months after installing LeadCapture ST to the prior period. Individual results vary.